/2007/07/10/from-products-to-services/Andrew Curry's blog on futures, trends, emerging issues and scenariosFri, 28 Dec 2007 21:53:05 +0000hourly1http://wordpress.com//2007/07/10/from-products-to-services/#comment-1772Fri, 28 Dec 2007 21:53:05 +0000/2007/07/10/from-products-to-services/#comment-1772[…] The last trend is potentially the most interesting, and may also represent a long term economic or social shift. This is about “fractional ownership” or “reframing products as services”, and was identified by Jeremy Rifkin in a book, The Age of Access, in 2001 (article by Rifkin here). Richard Normann described the same thing in different terms in Reframing Business in the same year. This year in the UK we’ve seen a big step towards this, with the launch of ‘pay as you go’ car services such as Zipcar and Streetcar in London. (I blogged about this in July). […]

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