Comments on: Nokia: lessons on competing in emerging markets

By: abdu

abdu — Thu, 08 Jan 2009 19:28:07 +0000

quiero comrar nokia 1100 gracias

By: Vijay

Vijay — Sun, 21 Sep 2008 06:31:40 +0000

The user interface in Nokia is really awesome. Over 200 million Nokia 1100 cellphones have been sold since its launch in late 2003, making it the world’s best selling phone handset,[1] as well as the best selling consumer electronics device in the world, beating Sony’s Playstation 2 (125 million), Apple Inc.’s iPod (170 million), Motorola’s RAZR (100 million), and LG’s Chocolate (10 million)

My question is why NOKIA stopping most of the largest selling model?

By: thenextwavefutures

thenextwavefutures — Sat, 05 Apr 2008 09:03:54 +0000

Tak, Thanks for the comment. I’d add to their engineering strengths the user-interface design, which I would argue is related to the engineering. I’m a Nokia user because the interface is consistent and makes sense, unlike my brief experience of using phones from other makers.

By: Tak

Tak — Sat, 05 Apr 2008 08:35:15 +0000

Sure, everyone praises Nokia for their marketing and product design. The kind of “soft” side of the story. But to me, Nokia’s strength is in good engineering. Their phones are really reliable, both in terms of software and hardware. This is a side of the product that’s not obvious at the shopfront but it’s key in building up a reputation.

For example, I started off with a dead-solid Nokia, then a Motorola that suffered a faulty power management unit after a year, two Sony-Ericssons that had software and hardware issues towards the end of the year. The designs may not be the best, but I’ve since gone back to Nokia. I’ve had two over the last 3 years and they’ve been dead reliable.

So Nokia has really captured me as a loyal customer because of good engineering. With mobile phone contracts being sold for two-year periods, reliability of the handsets through good engineering is going to become more important.