‘contrary to expectations, the famous are likely to die younger than rest of us. They are more likely to die from heart disease, kidney failure, addiction, or alcoholism. “Fame”, says Cowen, “tends to be bad for the famous”.’

makes Cowen sound like a typical economist, knowing the cost of everything and the value of nothing! What about the qualitative ‘value’ of fun that fame may also bring, albeit at the cost of quantitative longevity?